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Xiaomi’s aggressive print and social campaigns comparing its devices to rivals’ flagships spark pushback
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
As we celebrate Tabu on her birthday, we take a look at her unique brand collaborations
The campaign has been created by Cheil India
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
Cheil India has conceptualized the campaign
TV Plus will be available on Samsung Smart TV models from 2017 onwards Samsung today announced the launch of Samsung TV Plus, a...
Engineers at Samsung R&D Institute, Noida will work on collaborative research projects with DTU students and faculty Samsung India has inaugurated a Samsung Innovation Lab...
Introduces Energy Efficient Convertible 5-in-1 ACs for Customised & Precise Cooling Samsung India has launched a digital campaign for its new Convertible 5 in 1...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Brands across sectors such as automotive, OEM, OTT and BFSI are taking to Twitter to drive their...
Samsung’s industry first finance schemes will allow consumers to buy up to 4 products and pay just one combined EMI Samsung, one of...
Samsung, India’s largest and trusted consumer electronics brand, has launched the #HomeFestiveHome consumer campaign to celebrate the indomitable human spirit in these challenging...
Support to administration in Noida to continue; Deliveries of Digital X-Ray and Digital Ultrasound machines hastened; Employees putting together their contribution Over...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
Sets a new record with 161.8 million engagements on Instagram and Facebook in 4 weeks; 59% participants from non-metro cities https://www.youtube.com/watch?v=4ha4hnu8TLU&feature=youtu.be India’s nightlife is...
Film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their...
Oncam, the leading provider of 360-degree video capture and business intelligence technology, announced the promotion of Simon Reed to Vice President of Sales,...
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