The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined...
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification system
Digital ad spend witnessed nearly 15 percent growth in H1, which is quite low compared to H1 of 2022 when it grew in the range...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn....
Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference Diwali 2020 is here and so are...
As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands Back on...
Uchil joined MRUCI in 2015 Radhesh Uchil, CEO of Media Research Users Council India (MRUCI), has decided to move on from his current role. Having...
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To cash in on the festi
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A handy guide
While categories like FMCG a