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60-Sec Soaps: Why are OTT players & brands betting big on mini dramas?

60-Sec Soaps: Why are OTT players & brands betting big on mini...

  • by Shalinee Mishra
  • June 13, 2025

Apart from being budget-friendly, marketers are latching on to micro-series as it builds daily cultural relevance with regional audiences, particularly for fashion & FMCG brands,...


Overlay ads on Reels: Will marketers go for it?

Overlay ads on Reels: Will marketers go for it?

  • by Sohini Ganguly
  • July 19, 2024

Experts say the success of this new format will hinge on the tech giant's ability to balance advertiser needs with user experience


Instagram launches ‘Remix’ on Reels

Instagram launches ‘Remix’ on Reels

  • by Team PITCH
  • April 01, 2021

Provides a new way to create content Instagram today announced a new feature, Remix, to provide a new way to create,...


Now view Reels, within the Instagram Lite app

Now view Reels, within the Instagram Lite app

  • by Team PITCH
  • February 24, 2021

Instagram Lite app began testing in India in December 2020 Instagram has just announced an update for the new Instagram Lite app - people will...


'Businesses are on Instagram because the platform drives business outcomes'

'Businesses are on Instagram because the platform drives business outcomes'

  • by Javed Farooqui
  • January 18, 2021

In an interaction with e4m, Sandeep Bhushan, Facebook India Director & Head of GMS, said that India has been a testing ground for the launch...


Instagram introduces new features to amplify branded content

Instagram introduces new features to amplify branded content

  • by Team PITCH
  • November 23, 2020

As part of the new updates, Instagram will be launching Branded Content tag in Reels, and will begin testing in Live in the coming weeks...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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