From localized nostalgia to global storytelling, 2025’s standout holiday campaigns blended emotion, creativity and cultural resonance to capture the season’s spirit
The campaign will be amplified across television, digital platforms and social media till New Year, supported by festive influencer integrations and retail visibility
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Shwetal Basu, Senior VP - Brand and Marketing Head, Polycab, talks about the new digital campaign, providing real value to the evolving consumers, brand transformation...
At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...
Prior to this, Amit Sethiya was with SYSKA Group as Head of Marketing
Nilesh Malani was with the company for over three years
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend...
The fans are launched under Polycab’s Purocoat Antivirus Range Polycab India Limited launched Purocoat Antivirus Fans, India’s first anti-virus ceiling fan. These anti-virus fans...