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Marketing Moments
Aamir Khan turns 59: A brand story of perfectionism

On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years

By Team PITCH

On The Move
PhonePe appoints Ritesh Pai as CEO - International Payments

Ritesh Pai’s last role was President - Products and Solutions at TerraPay

By Team PITCH

Marketing Moments
Ads that tell stories: How episodic campaigns are setting a...

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great....

By Team PITCH

Marketing Moments
PhonePe launches Indus AppStore, challenges Google’s monopoly

The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%

By Team PITCH

Marketing Moments
PhonePe takes up 6 sponsorships for IPL 2021 in its...

PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast....

By Team PITCH

Marketing Moments
PhonePe emerges as the largest player on UPI merchant transactions

Captures over 42% of overall UPI P2M market share PhonePe, India’s leading digital payments platform today announced that it has....

By Team PITCH

Marketing Moments
PhonePe launches Diversity & Inclusion charter to create a more...

Pledges to increase female representation in the company’s leadership roles from 16% to 25% by December 2021 PhonePe, India’s leading....

By Team PITCH

Marketing Moments
PhonePe leads the digital payments market again

Processes over 970 million UPI transactions in February PhonePe, India’s leading digital payments platform today announced that it continues to....

By Team PITCH

Marketing Moments
PhonePe’s vivid new brand film high-fives our digital way of...

The campaign was developed by Leo Burnett Mumbai. PhonePe, India’s leading digital payments platform, announced the launch of....

By Team PITCH

Marketing Moments
EPIC ON partners with PhonePe to offer its premium content...

An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just....

By Team PITCH