Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
This Olympics season, experts discuss the fine line brands should tread while congratulating sportspersons they don't represent on social media
The campaign has been created by Cheil India
Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket...
According to sources, while advertisers have to spend between Rs 20-25 crore for co-presenting sponsorships, the cost for associate sponsorship is Rs 10-15 crore
The campaign, anchored by a film, encapsulates the relentless dedication of Indian athletes
Toyota has launched its worldwide ‘Start Your Impossible’ Olympics campaign in the Netherlands, with an emotional spot by Amsterdam advertising agency Etcetera. The spot features...
Increasing awareness among advertisers as well a