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White Rivers Media wins digital mandate for SMFG India Credit

White Rivers Media wins digital mandate for SMFG India Credit

  • by Team PITCH
  • December 21, 2025

Under this mandate, WRM will execute a digital strategy aimed at strengthening SMFG India Credit’s online presence and enhancing customer engagement focused on empowering underserved...


PNB Housing Finance Appoints Ajai Kumar Shukla as MD & CEO

PNB Housing Finance Appoints Ajai Kumar Shukla as MD & CEO

  • by Team PITCH
  • December 18, 2025

Veteran housing finance leader to take charge for five-year term starting December 2025


NBF expands into NBDF, Expands Scope to Include Digital News Platforms

NBF expands into NBDF, Expands Scope to Include Digital News Platforms

  • by Team PITCH
  • December 01, 2025

Federation flags concerns over BARC integrity while forming a unified body for broadcast and digital media


NBF meets PM Modi to discuss broadcast news industry issues, future-readiness

NBF meets PM Modi to discuss broadcast news industry issues, future-readiness

  • by Team PITCH
  • August 30, 2024

The meeting, held on Thursday at the Prime Minister's residence at 7 Lok Kalyan Marg, New Delhi, was also attended by Union Minister for Information...


NBF to meet PM Modi today to discuss future of news broadcast

NBF to meet PM Modi today to discuss future of news broadcast

  • by Team PITCH
  • August 29, 2024

The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency...


Bombay HC rules Sebamed can continue claiming their soap is superior to HUL’s

Bombay HC rules Sebamed can continue claiming their soap is superior to...

  • by Team PITCH
  • January 20, 2021

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed to continue displaying advertisements claiming...


NBF urges BARC to name channels under monitoring and investigation for TRP manipulation

NBF urges BARC to name channels under monitoring and investigation for TRP...

  • by Tasmayee Laha Roy
  • December 15, 2020

In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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