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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
Riyad Mathew, Chief Associate Editor and Director, The Week and Malayala Manorama, will be moderating a session at the Indian Magazine Congress 2024 on ‘making...
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...