lloyd

The AI-altered re-release of Raanjhanaa has triggered a wider industry debate—balancing creative possibilities with ethical questions of consent, ownership, and audience trust.

Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories

We asked industry leaders to share their thoughts on Mark Read’s announcement to step down as WPP CEO, on what lies ahead for the agency...

Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...

Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...

Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence

Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts...

As the actor turns 38 today, we take a quick look at Singh’s journey in the endorsement world

According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said Deepika Padukone's mysterious...

SPEAKERS AT MUSIC INC | L-R  Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...