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We’re now seeing a strong trend of premiumization: Hindware’s Nirupam Sahay

We’re now seeing a strong trend of premiumization: Hindware’s Nirupam Sahay

  • by SImran Sabherwal & Anushka Choudhary
  • October 22, 2025

In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more


Tinder encourages singles to turn heartbreak into fresh starts this Valentine’s Day

Tinder encourages singles to turn heartbreak into fresh starts this Valentine’s Day

  • by Team PITCH
  • February 15, 2025

The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences


K A Shabir takes charge as CEO of Funskool India

K A Shabir takes charge as CEO of Funskool India

  • by Team PITCH
  • January 08, 2025

K A Shabir was earlier the company’s Vice President - International Division and Manufacturing


Our proposition is to offer a wide range of quality toys: Philip Royappan, Funskool

Our proposition is to offer a wide range of quality toys: Philip...

  • by Simran Sabherwal
  • October 28, 2024

Philip Royappan, General Manager - Marketing, Funskool discusses competition, the evolution of marketing and distribution post-COVID, and the growing relevance of toys for kids


RCB unveils Royal Challenge Packaged Drinking Water as an official partner

RCB unveils Royal Challenge Packaged Drinking Water as an official partner

  • by Team PITCH
  • April 29, 2024

The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season


‘Young Consumers of Today Relate With Brands That Walk The Talk’: Varun Koorichh

‘Young Consumers of Today Relate With Brands That Walk The Talk’: Varun...

  • by Simran Sabherwal
  • January 11, 2024

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...


Future Forward: Navigating the Marketing Revolution of 2024

Future Forward: Navigating the Marketing Revolution of 2024

  • by Ritika Raj
  • December 29, 2023

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage


Swiggy Rolls Out Pockethero For Budget-conscious Customers

Swiggy Rolls Out Pockethero For Budget-conscious Customers

  • by Team PITCH
  • December 19, 2023

Pockethero is live in Delhi-NCR, Jaipur, Lucknow and Chandigarh and will be launching soon in Bangalore, Mumbai, Pune, Chennai, Hyderabad and Kolkata


Bewakoof Onboards Actress Rashmika Mandanna as the Newest Brand Ambassador

Bewakoof Onboards Actress Rashmika Mandanna as the Newest Brand Ambassador

  • by Team PITCH
  • December 06, 2023

The brand aims at carving out a differentiated proposition in the female Casual & Expression Wear category


Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language for McDowell’s

Kartik Aaryan does 'Pyaar Ka Punchnama' monologue in sign language for McDowell’s

  • by Team PITCH
  • December 01, 2023

The campaign, an ode to friendships, was conceptualized by DDB Mudra


Koo Launches “Talk to Type” Feature for Indian Languages

Koo Launches “Talk to Type” Feature for Indian Languages

  • by Team PITCH
  • May 04, 2021

Becomes First Social Media Platform in the World to launch “Talk to Type” Feature Koo announces the launch of what they call the Magic “Talk...


Shekhar Kapur, Vani Tripathi Tikoo bat for creative freedom of OTT platforms

Shekhar Kapur, Vani Tripathi Tikoo bat for creative freedom of OTT platforms

  • by Javed Farooqui
  • December 04, 2020

The duo has authored a report 'Embracing NonLinearity: The Future of India's Entertainment Industry', which has been published by Esya Centre Technology policy thinktank Esya...


R. JESWANT TAKES OVER AS THE CHIEF EXECUTIVE OFFICER OF FUNSKOOL (INDIA) LIMITED

R. JESWANT TAKES OVER AS THE CHIEF EXECUTIVE OFFICER OF FUNSKOOL (INDIA)...

  • by pitchteam
  • June 08, 2020

Funskool (India) Limited, the 33 year old leading Indian toy manufacturer owned by the MRF group, has announced the appointment of Mr. R....


Hyundai Releases #BeTheBetterGuy - Road Safety Awareness Film

Hyundai Releases #BeTheBetterGuy - Road Safety Awareness Film

  • by pitchteam
  • November 24, 2017

Associates with Ministry of Road Transport to promote Road Safety.New campaign includes messages on critical issues like Under Age Driving, Don't Drink & Drive, Usage...


Trending

  • ‘Your Algorithm’ Lets Instagram Users Personalise Reels Like Never Before

    ‘Your Algorithm’ Lets Instagram Users Personalise Reels Like Never Before

    • by Pitch Team
    • December 12, 2025
  • Google Dismisses Claims of Upcoming Ads in the Gemini App

    Google Dismisses Claims of Upcoming Ads in the Gemini App

    • by Pitch Team
    • December 12, 2025
  • Uber Advertising Appoints Bruna Piovesan as Global Head of Marketing

    Uber Advertising Appoints Bruna Piovesan as Global Head of Marketing

    • by Pitch Team
    • December 12, 2025
  • Disney–OpenAI Deal Brings Iconic Characters to Sora

    Disney–OpenAI Deal Brings Iconic Characters to Sora

    • by Pitch Team
    • December 12, 2025
VIEW MORE

Marketing Moments

  • Niraj Mishra Joins Amazon MX Player as Head of Growth and Product Marketing

    Niraj Mishra Joins Amazon MX Player as Head of Growth and Product Marketing

    • by Pitch Team
    • December 12, 2025
  • Bengaluru’s Iconic KFC Signal Gets a New Name  Meet the ‘SNITCH Signal’

    Bengaluru’s Iconic KFC Signal Gets a New Name Meet the ‘SNITCH Signal’

    • by Pitch Team
    • December 12, 2025
  • Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    • by Pitch Team
    • December 12, 2025
  • Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    • by Pitch Team
    • December 12, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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