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How the festive marketing playbook has moved from glitter to grit

How the festive marketing playbook has moved from glitter to grit

  • by Team PITCH
  • October 15, 2025

As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full funnel impact with cultural insight


We will be more EV-focused: Udit Malhotra, JSW MG Motor India

We will be more EV-focused: Udit Malhotra, JSW MG Motor India

  • by Simran Sabherwal
  • September 12, 2025

With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...


Rohit Talwar Joins JSW Paints as Chief Marketing Officer

Rohit Talwar Joins JSW Paints as Chief Marketing Officer

  • by Team PITCH
  • September 01, 2025

After nearly two decades at Castrol, Talwar transitions to lead marketing at JSW Paints.


JSW MG Motor India appoints Anurag Mehrotra as Managing Director

JSW MG Motor India appoints Anurag Mehrotra as Managing Director

  • by Team PITCH
  • February 17, 2025

In his previous roles, Anurag Mehrotra was Vice President of Strategy & International Business at Tata Motors Commercial Vehicles and President & Managing Director at...


Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2; Tally reaches 9

Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2;...

  • by Mansi Sharma
  • June 19, 2024

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1...


JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

JSW Paints unveils ‘Rangon Ka Khel Hai’ anthem

  • by Team PITCH
  • April 26, 2024

Adds thoughtful colours to the game through brand association with six teams


JSW Paints celebrates ‘beautiful memories’ in digital film

JSW Paints celebrates ‘beautiful memories’ in digital film

  • by Team PITCH
  • October 19, 2023

The film has been conceptualised by TBWA\India


JSW Group names Neeraj Chopra as brand ambassador

JSW Group names Neeraj Chopra as brand ambassador

  • by Team PITCH
  • September 22, 2023

The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses


JSW Sports announces tie-up with AISTS India

JSW Sports announces tie-up with AISTS India

  • by Team PITCH
  • April 09, 2021

Sports Wing of The JSW Group to Offer Sports Management Courses Through Partnership JSW Sports, on Monday, announced a partnership with renowned Sports Masters...


Delhi Capitals Announces JSW as Principal Sponsor

Delhi Capitals Announces JSW as Principal Sponsor

  • by Team PITCH
  • March 05, 2021

JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...


Trending

  • Amul pays tribute to legendary adman Piyush Pandey

    Amul pays tribute to legendary adman Piyush Pandey

    • by Pitch Team
    • October 27, 2025
  • Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    • by Pitch Team
    • October 27, 2025
  • Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    • by Pitch Team
    • October 27, 2025
  • Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    • by Pitch Team
    • October 27, 2025
VIEW MORE

Marketing Moments

  • Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    • by Pitch Team
    • October 15, 2025
  • Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    • by Pitch Team
    • October 15, 2025
  • PNB Housing lights the way for home ownership in new campaign

    PNB Housing lights the way for home ownership in new campaign

    • by Pitch Team
    • October 14, 2025
  • Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    • by Pitch Team
    • October 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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