E - PAPER
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CURRENT ISSUE
LAST ISSUE
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and....
BARC Chairperson Shashi Sinha tells e4m that the council will soon consult broadcasters and advertisers on the new socio-economic classification....
