Tags STORY
Marketing Moments
Mahesh Babu features in Mountain Dew's action-packed ‘Darr Ke Aage...

In the TVC, Babu takes a sip of Mountain Dew as he plunges off from the top of Burj Khalifa....

By Team PITCH

Marketing Moments
SoCheers announces elevations to strengthen leadership

The digital-first full-service advertising agency has assigned new roles to Shivani Kamdar, Tanvi Bosmia and Aakash Gopalani in the Content....

By Team PITCH

Marketing Moments
Decoding the dynamics of startups and their agency partners: Is...

Do smaller and young brands prefer agency partners who are equally young and dynamic or the bigger agency houses win....

By Team PITCH

Marketing Moments
Amazon reports 9.4 per cent hike in revenue at $137.4...

Disclosing ad revenue for the first time, the e-commerce giant said advertising services grew 32% year over year to $9.7....

By Team PITCH

Marketing Moments
Rediffusion ropes in Nilesh Naik as Executive Creative Director

Naik has worked with several top agencies like Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India among others....

By Team PITCH

FEATURED
Why micro-influencers remain underpaid despite growing in popularity & reach

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get....

By Team PITCH

Marketing Moments
Increasing brand awareness during Covid-19: Obstacles and solutions

Guest Column: Rishi Kajaria, MD, Kajaria Bathware, and JMD, Kajaria Ceramics, shares ideas to bolster a marketing plan to leave....

By Rishi Kajaria

FEATURED
Indian digital media likely to see 30% growth in 2022:...

Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m....

By Team PITCH

Marketing Moments
Zomato acquires 19.48% stake in ad tech company AdOnMo for...

The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a....

By Team PITCH

Marketing Moments
Fastrack unveils its first smart watch, Reflex VOX and on...

Fastrack announces the launch of its first ever smart watch Reflex VOX with a digital campaign including multiple touch points....

By Team PITCH