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Prior to this, Sarah Moore was the Client Director at the company
The agency has been mandated to create impactful campaigns that highlight the importance of literacy and the benefits of Same Language Subtitling (SLS)
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the industry will recover to pre-COVID...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative As a part of ‘Young...
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month, BACARDÍ announced season 4 of...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection The...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent, Volkswagen India appoints Vishal Bhat...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums...
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and...
The new TVC shows that Goodknight Smart Spray is used just once for an instant and long lasting protection against mosquitoes Goodknight released a TVC...
Coca cola to undergo a complete redesign of their media and creative agencies to align the strategic, operational and commercial needs of their networked organization...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Rajpurohit, Co-Founder, Beeing Social shares how their digital marketing expertise will help connect Healthspring more with the digitally inclined generation Beeing Social, a Mumbai-based digital...
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...
The Give initiative is a part of the ‘Education for All’ umbrella campaign BYJU’S has launched BYJU’S Give as a part of its social initiative...
The project to give brands and advertisers across the Asia Pacific region morAdd Newe visibility into the programmatic supply chain GroupM announced the...
The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative Indian journalist Bharat Nayak...
Christmas is a magical time of the year, the season of hope, cheer and dreams of better times to come. This Christmas, The...
Music video is the next chapter of Shell’s award-winning #makethefuture campaign on clean energy initiatives Shell and a band of international stars unveil a new...