Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Pitch Feature
Pongal fervour at a high for TN brands despite cyclone...

Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media....

By Simran Sabherwal

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
'E-commerce, content and performance will be the most critical in...

Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....

By Christina Moniz

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

Marketing Moments
WOW Skin Science and PVR collaborate to premiere Tamil film...

All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science,....

By Team PITCH

Marketing Moments
Moving from AI to AI: Why it might save marketing

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020....

By Gautam Mehra

Marketing Moments
News18 Network & BYJU’S announce the launch of ‘Young Genius’...

The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative....

By Team PITCH

Marketing Moments
Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month,....

By Team PITCH

Marketing Moments
Kia unveils new logo and global brand slogan to signify...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its....

By Team PITCH