Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
He has been associated with Vodafone Idea for the past five years
Nair led the recent rebranding exercise of Vodafone Idea Kavita...
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
New device offers speed, intuitive design and trusted performance ideal for flexible working and e-learning Lenovo, the #1 PC brand worldwide and in India
Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company Search engine giant Google is considering investment...
Every year, starting March as mercury levels soar to record high temperatures, air-conditioning brands unleash their communication across media enticing consumers to their brands. Traditionally,...
The campaign is heavily promoted on the digital platform having personalization and video marketing at its core to maximize consumer engagement...
Vodafone Idea Limited, India’s leading telecom service provider, launched Vodafone Sakhi, a first-of-its kind mobile based safety service, designed exclusively for women.A bouquet of features...
FrogIdeas, an award winning, digital marketing company has recently won the national digital mandate for Bosch India. As a part of the mandate, FrogIdeas will...
- Offers the winning team an opportunity to visit Cannes Lions in 2018 - Collaborates with more than 20 educational institutes, leading brands and brings...