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Opinion
How do Brands and Films use Guerilla Marketing as an...

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

By Tanmay Shah

Opinion
Tapping into micro-moments: How brands can win in the age...

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

By Kamal Krishna

Opinion
Effortless Living: Embracing the Ease of Smart Home Automation

Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity

By Kishan Jain

Opinion
Paving the future growth roadmap of a legacy brand in...

Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient....

By Nikhil Gupta

Opinion
How FMCG Industry is Pledging to Promote Sustainable Practices

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....

By Manish Aggarwal

Opinion
Embracing the Resurgence of Retail: A Thriving Landscape in India

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with....

By Dr Manu Nanda

Opinion
Navigating the winds of Change in Digital advertising: A pivotal...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities....

By Shailley Singh

Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

Opinion
Adapting Social Media Tactics in a Changing Landscape For Sustainable...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

By Amrita Sharma

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta