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Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
The campaign will run across multiple media platforms
George had spent almost a decade at GSK Pharmaceuticals India before taking up the global role GSK Global Marketing Manager Ketaki George has decided to...
In a bid to increase awareness around the importance of pediatric vaccination, GlaxoSmithKline Pharma rolled out a massive public interest campaign called “Health...
In its television campaign, Otrivin creates awareness around the importance of daily nasal wash GSK Consumer Healthcare rolls-out a digital and television commercial for its...
In our first interaction for the ‘e4m PR and Corporate Communications Festive Series’, we speak to Kinshuk Gupta, Head, Communications and CSR, India Sub-Continent, GSK...
Encourages people to keep their traditions alive without worrying about tooth sensitivity Sensodyne, the sensitivity toothpaste from GSK Consumer Healthcare has taken a...
Provides support to 5000 daily wage workers by distributing dry ration and hygiene kits GlaxoSmithKline (GSK) Consumer Healthcare, one of the leading consumer...
Drives relevance through new consumer trends around food like food experiments, binging etc. The ongoing COVID-19 pandemic has resulted in...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
‘Our Exams Are On’, say the cricket stars in Boost’s new television commercial Boost, one of GSK’s leading brands in Health Food Drinks category, has...
Hindustan Unilever has acquired GlaxoSmithKline Consumer Health India for Rs 31,700 crore. The deal is being touted as one of the country's largest in the...
Horlicks launched Badne ki Bhookh in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks dials up the passion by...
2000 young school children gathered together to set a Guinness World Record at DAV Public School, Kailash Hills, Delhi! It’s...
Olympic medalist trains and plays with young enthusiasts as a part of Boost Play the Pros initiative Boost, one of GSK Consumer Healthcare’s leading...
The Internet, which has till now been taking h