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Significant Investment Flowing into Linear TV Content on Digital: Harshdeep Chhabra, GCPL

Significant Investment Flowing into Linear TV Content on Digital: Harshdeep Chhabra, GCPL

  • by Team PITCH
  • August 13, 2025

Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser...


Ad or austerity? FMCG majors split on FY25 spend strategy

Ad or austerity? FMCG majors split on FY25 spend strategy

  • by Chehneet Kaur
  • May 14, 2025

Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26


After three years of significant growth, GCPL to stabilise ad spends for some time

After three years of significant growth, GCPL to stabilise ad spends for...

  • by Team PITCH
  • May 08, 2025

Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now...


Essencemediacom bags GCPL’s media mandate

Essencemediacom bags GCPL’s media mandate

  • by Team PITCH
  • February 16, 2025

The mandate was earlier with Madison World


GCPL media account worth Rs 700 crore up for grabs

GCPL media account worth Rs 700 crore up for grabs

  • by Tasmayee Laha Roy
  • November 07, 2024

The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024


Godrej Protekt assures that it will protect your family just like you would, in the new TVCs on Health Soap and Air & Disinfectant Spray

Godrej Protekt assures that it will protect your family just like you...

  • by Team PITCH
  • November 19, 2020

Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...


Godrej Expert unveils digital film for its new Godrej Expert Easy Shampoo Hair Colour

Godrej Expert unveils digital film for its new Godrej Expert Easy Shampoo...

  • by Team PITCH
  • November 05, 2020

The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...


Nisaba Godrej to be Godrej Consumer Products MD & CEO as Vivek Gambhir steps down

Nisaba Godrej to be Godrej Consumer Products MD & CEO as Vivek...

  • by pitchteam
  • June 11, 2020

Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...


We assess celebrity associations with a purpose-driven approach: Sunil Kataria

We assess celebrity associations with a purpose-driven approach: Sunil Kataria

  • by Christina Moniz
  • June 08, 2020

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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