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Marketing Moments
DD FreeDish to reach 5 crore homes by next year:...

But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast,....

By Aditi Gupta

Marketing Moments
FreeDish: Why Hindi news channels paid nearly 17% more for...

As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections....

By Sonam Saini

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

Marketing Moments
DD FreeDish auction: 13 slots sold, Rs 217 crore earned...

The total number of slots sold in the last six days has reached 59 and the total revenue earned so....

By Sonam Saini

Marketing Moments
Rs 125 crore added to DD’s kitty at the end...

Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far

By Sonam Saini

Marketing Moments
FreeDish MPEG-2 auction: DD rakes in Rs 42 crore with...

Both slots have been secured by Manoranjan TV Group for its general entertainment channels - Manoranjan Grand and Manoranjan TV

By Sonam Saini

Marketing Moments
Is the humble cable TV facing an existential crisis?

According to reports, the number of homes using cable and DTH has dropped from 131 million in 2020 to 120....

By Aditi Gupta

Marketing Moments
Colors Rishtey bags slot on DD FreeDish for Rs 19...

According to sources, two news channels also bid for the spot at Rs 15 crore

By Sonam Saini