Tags STORY
Marketing Moments
Festive Marketing: CMOs use AI tools to optimize spends

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart....

By Kanchan Srivastava

BrandTalk
Luminous Power Technologies' #ILLUMINATINGLIVES Campaign Sparks the True Spirit of...

The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai,....

By Team PITCH

BrandTalk
HP launches ‘Walk to The Light’ campaign to adopt ‘digital...

Showcases the transformative impact of digital education on small businesses

By Team PITCH

BrandTalk
vivo celebrates the joy of homecoming in new Diwali campaign

The campaign is crafted by FCB India

By Team PITCH

Pitch Feature
On Diwali, brands light up MarTech space to reach consumer...

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

By Team PITCH

BrandTalk
Cautiously optimistic: HUL’s Rohit Jawa on upcoming festive demand

The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased....

By Team PITCH

Marketing Moments
World Cup fever & festive fervour raise FMCG demand: AdEx...

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

By Aditi Gupta

Marketing Moments
Brands gear up for festive season cheer

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic....


Marketing Moments
Consumer durable players hopeful of a ‘happy Diwali’

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to....

By Simran Sabherwal