IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive...
The film, released on digital platforms, encapsulates this heart-warming sentiment: kisi ki zindagi roshan karne se hi toh banti hai, Happy Diwali.
Showcases the transformative impact of digital education on small businesses
The campaign is crafted by FCB India
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720...
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on...