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On The Move
Cheil’s Experience Commerce bags creative & social media mandate for...

Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the....

By Team PITCH

Marketing Moments
Q-comm players plan foray into e-comm: Disruption in the cart?

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big....

By Sohini Ganguly

Marketing Moments
Generative AI: Top e-comm players have a new ‘salesman’ for...

From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....

By Kanchan Srivastava

Marketing Moments
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David

Marketing Moments
Live stream with influencers: Latest addition to marketing cart of...

Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....

By Shantanu David

Marketing Moments
Rise of live commerce: Advertisers log into new channel of...

Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....

By Shantanu David

On The Move
Mondelez India signs AdGlobal360 for e-comm retail analytics & digital...

eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence

By Team PITCH

Marketing Moments
IPG Mediabrands' Reprise launches speciality eCommerce unit

Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG....

By Team PITCH