International tennis star to champion women’s athletics and promote the brand’s active lifestyle offerings
From short-form creativity to meme-fuelled engagement, digital trends in 2025 rewired brand communication and audience behaviour.
The creator landscape evolved beyond lifestyle content, reshaping how audiences consume news, culture and public discourse in the digital age.
Academy signs multi-year global partnership making YouTube the official home of the Oscars through 2033
Move brings music, culture and experiential marketing under Havas Media Network’s Play platform
Aditya Birla Group’s craft-led brand partners with the actor to bring India’s textile heritage closer to a new generation
According to a LinkedIn post by the company, the agency should specialise in meme marketing and pop culture
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
‘Champions ka culture’ is the new mantra Rummy Culture, India’s fastest-growing online rummy platform, from house of Gameskraft, providing best-in-class gaming experience introduces its marquee...
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...
The account will be managed from the agency’s Mumbai office Exchange4media has learnt that Krish-e, part of Mahindra’s new ‘Farming as a Service’ business has...
There is no limit to what a child can achieve as long as there is confidence and determination, along with the love and...
Under the patronage of the French Ministry of Culture, the Embassy of France and Institut Français in India in collaboration with TV France International will...