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Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales

The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives

Here’s your weekly forecast of what rained gold and what just got washed away

The campaign is conceptualised and produced by Kulfi Collective

Rashmika Mandanna will be part of ‘Your Crocs, Your Story, Your World’ campaign

The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa

Holi campaigns that captured the many hues of the festival

The association is aimed at celebrating self-expression, the brand said

Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket

The Delhi NCR store is spread across 950 sq. ft, the biggest Crocs store in India Crocs, Inc. the global leader in innovative casual...