creator-economy

From freelancers to steady gigs, video editors and behind-the-scenes talent are redefining the digital content landscape, some earning up to ?15 lakh a month

Only Rs 7,200 crore is currently accounted for within the organised segment, with a staggering Rs 2,400 crore leaking through unregulated channels, inefficiencies, and misreporting,...

A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over...

Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy

In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools...

A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024