creator-economy

In a YouTube interview, Mohan revealed that Shorts remain one of the platform's fastest-growing formats and will receive increased investment throughout 2026.

As content creators gain influence, 2026 could solidify structures, monetisation models and governance that support sustainable careers and industry stability

Group’s MD & Editor-in-Chief credits strong editorial strategy and creator ecosystem for sustaining growth amid advertising headwinds

Launch of Noida Tech Hub marks YAAP’s push towards product-led, tech-driven growth

New Premiere for iOS feature lets creators edit, customise and publish Shorts directly from the app

Platform exits real-money gaming to launch ad-driven, second-screen watch-along experience

Samay Raina’s Delhi Stadium Run Signals the Rise of Creator-Led Live Entertainment in India

From freelancers to steady gigs, video editors and behind-the-scenes talent are redefining the digital content landscape, some earning up to ?15 lakh a month

Only Rs 7,200 crore is currently accounted for within the organised segment, with a staggering Rs 2,400 crore leaking through unregulated channels, inefficiencies, and misreporting,...

A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over...

Last month, Union Minister Ashwini Vaishnaw launched a $1 billion fund to boost the creator economy

In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools...

A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning...

Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024