Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Opinion
Data and Agility: The Secret Weapons for Indian Marketers in...

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

By Gaurav Mehta

Marketing Moments
Will ‘dark pattern’ guidelines lead to brighter days for businesses?

CCPA's new rules for brands seem rooted in consumer well-being, but can harmless sales practices be mistaken for 'dark patterns'?....

By Tanzila Shaikh

Marketing Moments
Performance Marketing: D2C brands’ next avenue for revenue?

On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for....

By Team PITCH

Marketing Moments
Will move to tariff forbearance if broadcast sector works cohesively:...

Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its....

By Team PITCH

BrandTalk
‘That online retailers are unbeatable in terms of price is...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....

By Simran Sabherwal