Marketing Moments
Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov

The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable

By Sonam Saini

Marketing Moments
'Panasonic has adopted omnichannel strategy to cater to consumers across...

Brands are focussing more on emotions to engage with audience now, says....

By Nafisa Shaheen

Marketing Moments
Consumer durable players hopeful of a ‘happy Diwali’

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to....

By Simran Sabherwal

Marketing Moments
Equator to offer affordable Smart-Home appliances for the Indian market...

Equator Advanced Appliances, a US-based home appliance brand have introduced a huge discount of 33 percent as its....


Consumer Rights and You to be launched today

A handy guide

By Neeta Nair

PMMAO 2010 Cinema Outlook: Craving for sunshine

That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts....

By Anuj Jain