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While celebrity endorsements and macro influencers still have their place, experts say brands are now prioritizing engagement, storytelling, and real impact over follower counts
Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands Akshay...
The app will bring over 500 stars through brand endorsement campaigns Unlu is creating an economical gateway for brands by helping their businesses to get...