Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
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The appointment covers media strategy and buying across 70+ markets, while Ogilvy has been named Mastercard’s global community management partner
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The three-year contract renewal spans 11 EMEA markets
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
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Carat will oversee the brand's television media across India exclusively
The campaign aims to celebrate the special moments of love between a married couple
She will report into Anita Kotwani, CEO, Carat India Carat India, the flagship media agency from the house of dentsu international, has appointed Dipika Bhasin...
Avnish Anand, Co-Founder at CaratLane will now take on the role of a Chief Operating Officer CaratLane – A Tanishq Partnership appointed Avnish Anand,...
To lead the agency’s digital mandate for North and East Carat India, the flagship media agency from the house of dentsu international, has appointed Ashish...
CaratLane - A Tanishq Partnership leverages it’s omnichannel presence across the country to make its jewellery increasingly accessible to customers. The brand has taken multiple...
DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...
Mastercard India & Do Your Thng (DYT), a creators’ first community, announced their association for their ongoing campaign #TravelWithMastercard that allows customers to earn cashback...
In the ever-changing world of business, the client-agency relationship has reached a point where specialist agencies are employed for a specific vertical of marketing. The...
Carat, Posterscope team up to create buzz around FIFA World Cup 2018 Dentsu Aegis Network’s flagship media agency Carat,...