Tags STORY
Marketing Moments
Paytm crisis: What's at stake for the homegrown fintech major?

Experts weigh in on the potential impact of the RBI ban and ED probes on Paytm and its brand value....

By Chehneet Kaur Kanchan Srivastava

Marketing Moments
Can Generative AI put celeb consent & brand value at...

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....

By Shantanu David

Report Watch
IPL brand value climbs 80% from last year: Report

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2....

By Team PITCH