Tags STORY
Marketing Moments
What’s driving the Brand Bharat narrative?

A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in....

By Shantanu David

Marketing Moments
Festive Force: D2C players leverage ONDC to prop up Brand...

Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....

By Shantanu David