b2b

Before this appointment, Abhay Kulkarni was associated with DWA

Former Google and Kapture.cx Leader to Drive Growth, GTM Strategy and Market Expansion

The seasoned B2B brand-builder joins Uber to fuel the next phase of growth for its global commerce media business.

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of that...

The convenience offered by Whatsapp Ads has made it a popular platform for businesses to establish cost-effective connection with its target audience, say experts

Being a successful B2B tech marketer isn’t easy. Here are six ways that B2B marketers can up their game. B2B marketers, especially in the tech...