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YouTube and Adobe Team Up to Simplify Shorts Creation on Mobile

YouTube and Adobe Team Up to Simplify Shorts Creation on Mobile

  • by Team PITCH
  • December 09, 2025

New Premiere for iOS feature lets creators edit, customise and publish Shorts directly from the app


What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce apps

What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce apps

  • by Shantanu David
  • January 30, 2024

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their...


PhonePe launches Indus AppStore, challenges Google’s monopoly

PhonePe launches Indus AppStore, challenges Google’s monopoly

  • by Team PITCH
  • September 25, 2023

The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%


Now buffering: Advertisers wary of investments in desi short video apps?

Now buffering: Advertisers wary of investments in desi short video apps?

  • by Nilanjana Basu
  • August 31, 2023

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...


TikTok to downsize India team after govt move to extend ban on Chinese apps

TikTok to downsize India team after govt move to extend ban on...

  • by Team PITCH
  • January 27, 2021

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect ByteDance-owned short video...


$500 mn spent by Indian consumers on apps across iOS, Play Store in 2020: App Annie

$500 mn spent by Indian consumers on apps across iOS, Play Store...

  • by Javed Farooqui
  • January 15, 2021

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019 Indian consumers spent...


Making it big in digital world: Bangalore’s Lokal App

Making it big in digital world: Bangalore’s Lokal App

  • by Team PITCH
  • December 07, 2020

Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu The digital advertising industry across...


Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including NDTV, India Today, Zee, Hindu, ABP

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018...

  • by Team PITCH
  • October 30, 2020

Taboola, focusing on making the open web and publishers thrive side by side to tech platforms, today announced a major adoption milestone for...


India Leads Finance App Installs, says Appsflyer’s State of Finance App Marketing Report

India Leads Finance App Installs, says Appsflyer’s State of Finance App Marketing...

  • by pitchteam
  • April 29, 2020

APAC contributes to the highest increase of 86 per cent, with loan apps leading the adaptation


SHAREit amongst the TOP 5 ad networks in India

SHAREit amongst the TOP 5 ad networks in India

  • by pitchteam
  • April 15, 2020

SHAREit ranks No.5 in Indian and No.3 in Southeast Asia growth index in the AppsFlyer Edition X of the Performance Index


Amazon India launches Amazon Marketplace Appstore for sellers

Amazon India launches Amazon Marketplace Appstore for sellers

  • by pitchteam
  • August 13, 2019

Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency of their business operations Amazon...


Trending

  • ‘Your Algorithm’ Lets Instagram Users Personalise Reels Like Never Before

    ‘Your Algorithm’ Lets Instagram Users Personalise Reels Like Never Before

    • by Pitch Team
    • December 12, 2025
  • Google Dismisses Claims of Upcoming Ads in the Gemini App

    Google Dismisses Claims of Upcoming Ads in the Gemini App

    • by Pitch Team
    • December 12, 2025
  • Uber Advertising Appoints Bruna Piovesan as Global Head of Marketing

    Uber Advertising Appoints Bruna Piovesan as Global Head of Marketing

    • by Pitch Team
    • December 12, 2025
  • Disney–OpenAI Deal Brings Iconic Characters to Sora

    Disney–OpenAI Deal Brings Iconic Characters to Sora

    • by Pitch Team
    • December 12, 2025
VIEW MORE

Marketing Moments

  • Niraj Mishra Joins Amazon MX Player as Head of Growth and Product Marketing

    Niraj Mishra Joins Amazon MX Player as Head of Growth and Product Marketing

    • by Pitch Team
    • December 12, 2025
  • Bengaluru’s Iconic KFC Signal Gets a New Name  Meet the ‘SNITCH Signal’

    Bengaluru’s Iconic KFC Signal Gets a New Name Meet the ‘SNITCH Signal’

    • by Pitch Team
    • December 12, 2025
  • Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    • by Pitch Team
    • December 12, 2025
  • Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    • by Pitch Team
    • December 12, 2025
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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