Tags STORY
Marketing Moments
What’s new on advertisers’ menu: Zomato, Swiggy, other quick commerce...

Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for....

By Shantanu David

Marketing Moments
PhonePe launches Indus AppStore, challenges Google’s monopoly

The store promises zero platform fees and no commission on in-app purchases as opposed to Google, which levies 15-30%

By Team PITCH

Marketing Moments
Now buffering: Advertisers wary of investments in desi short video...

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....

By Nilanjana Basu

Marketing Moments
TikTok to downsize India team after govt move to extend...

TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with....

By Team PITCH

Marketing Moments
$500 mn spent by Indian consumers on apps across iOS,...

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth....

By Javed Farooqui

Marketing Moments
Making it big in digital world: Bangalore’s Lokal App

Lokal has more than 50 lakhs non-English speaking users from across the states of Andhra Pradesh, Telangana & Tamil Nadu....

By Team PITCH

Marketing Moments
Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced...

Taboola, focusing on making the open web and publishers thrive side by side to tech platforms, today announced....

By Team PITCH

Marketing Moments
India Leads Finance App Installs, says Appsflyer’s State of Finance...

APAC contributes to the highest increase of 86 per cent, with loan apps leading the adaptation

By pitchteam

Marketing Moments
SHAREit amongst the TOP 5 ad networks in India

SHAREit ranks No.5 in Indian and No.3 in Southeast Asia growth index in the AppsFlyer Edition X of....

By pitchteam

Marketing Moments
Amazon India launches Amazon Marketplace Appstore for sellers

Through the platform sellers can access verified third-party applications that complement Amazon’s free tools, helping them streamline and improve efficiency....

By pitchteam