Tags STORY
Marketing Moments
Amul clarifies ‘Sharam’ cheese is fake

This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul

By Team PITCH

Marketing Moments
Sylvester daCunha, the man behind Amul Girl, no more

daCunha conceived the Amul 'Utterly Butterly' campaign in 1966

By Team PITCH

Marketing Moments
King Charles' coronation: How brands welcomed UK's new monarch

Some of the best coronation-themed creatives from across the world

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
9% growth in ad volumes: ‘No rating Thursdays’ working fine...

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems....

By Tasmayee Laha Roy

Marketing Moments
There’s a clear market shift towards vernacular & digital advertising:...

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks....

By Tasmayee Laha Roy

Marketing Moments
Twitter clarifies after purportedly blocking Amul’s account over China ad

The account’s access was restricted until the verification process was completed and is now fully functional Twitter has clarified its....

By pitchteam

Marketing Moments
We got 100X value back with our investments in Ramayan...

As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience....

By pitchteam

BrandTalk
‘We cater to the Indian taste and will remain authentic...

Being a milk producing unit, what prompted Amul to enter the ice-cream segment? In the nineties, ice-cream was classified as....

By Anam Khan

FEATURED
An Ad Icon: The Amul Girl

When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did....

By Anam Khan