Experts are divided on Oyo's policy for Meerut, UP where unmarried couples will be denied rooms. While some believe Oyo will lose out on its...
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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
In an increasingly fragmented market, quick comm platforms with deep pockets and operational efficiencies are the ones to sustain in the long run, say experts
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his...
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming...
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Industry observers weigh in on the ad-war and who actually gains from this one Industry observers weigh...
Sinha will work closely with the Group businesses to help drive growth and returns
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback Amidst...