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As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better....
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little....
Industry observers weigh in on the ad-war and who actually gains from this one ....
Sinha will work closely with the Group businesses to help drive growth....
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge....
