According to a KlugKlug industry analysis, just 25% of India’s influencer marketing expenditure flows through transparent, organised channels
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
Vaibhav Maloo’s role at Enso Group continues to define him as one of the central forces in shaping the company’s ambitions and future
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
Prior to this, Iqbal was with Meta for 6.5 years
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is...
Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling...
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign has been designed by Mullen Lintas
Jaibeer Ahmad will be directly reporting to Babita Baruah
Jaibeer Ahmad was earlier Managing Partner – North of Havas Worldwide India
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
Enthusiastic, empathetic and efficient! These are the people who are working non-stop, going great lengths, taking risks, serving selflessly to make sure we...
Bollywood has given us some gems over the years, with movies that have carved a space for themselves in popular culture. However, even the biggest...