New hub aims to boost collaboration, efficiency and creative output using AI tools across WPP’s global client ecosystem
Smaller agencies are shifting from project work to strategic roles and adopting AI tools to unlock new business opportunities
Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape
From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.
From speed and spectacle to backlash and belief, this festive season revealed why AI-powered creativity must still answer to human emotion.
Groupe blends heritage storytelling and advanced production tech as it prepares to enter its second century
As "thinking" models become increasingly integrated into the creative side of advertising, industry experts question whether fears of AI imperiling creativity are about to be...
Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity