The Diageo India-owned liquor company spent Rs 523 crore on advertising and sales promotion in Q3 FY26, marking a 115.2% rise from Rs 243 crore...
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FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated
As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.
Lower Ad Spend and Cost Discipline Lift Margins Despite Modest Revenue Growth
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Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...
The eighth edition of the dentsu-e4m Digital Advertising Report will explore trends in the Indian advertising ecosystem, highlight benefits of AI in marketing, impact on...
Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the Indian subsidiary of German automotive...