Tags STORY
Marketing Moments
Fortune wants you to rediscover the joy of 'ghar ka...

Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting

By Team PITCH

On The Move
Jignesh Shah to head media and digital marketing at Adani...

In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG....

By Team PITCH

Marketing Moments
Ayodhya Ram Mandir: How brands are queueing up for Jan...

From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans....

By Kanchan Srivastava

Marketing Moments
Fortune Chakki Fresh Atta shows what it takes to be...

The campaign has been conceptualised by Ogilvy South

By Team PITCH

BrandTalk
Well-rounded approach fuelled our success in FMCG: Vineeth Viswambharan, Adani...

Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising....

By Team PITCH

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri