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Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
2021: The year of recovery and growth for the broadcast...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....

By Sonam Saini

Marketing Moments
Festive period boosts regional genres’ ad volumes by 21% in...

As per the data, among regional language channels, Tamil, Bengali, and Telugu....

By Team PITCH

Marketing Moments
Festive ad volume for auto sector up 36% over 2019:...

Data for the period (October 1- November 27) shows the category registered 5.86 million seconds this year, as against 2.39....

By Team PITCH

Marketing Moments
TV sees highest ad volume in 5 years: BARC

As per BARC data, Week 43 has registered 38.7 million seconds of ad volume on television, highest since Week 16....

By Sonam Saini