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As brands look for precision, engagement, and measurable outcomes, the battle between JioStar and YouTube is set to intensify, say experts
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By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive...
Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months