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India’s Got Latent controversy: SC clubs Ashish Chanchlani, Ranveer Allahbadia pleas

India’s Got Latent controversy: SC clubs Ashish Chanchlani, Ranveer Allahbadia pleas

  • by Team PITCH
  • February 22, 2025

The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...


AdEx in 2024: How are macroeconomic factors shaping India’s advertising landscape

AdEx in 2024: How are macroeconomic factors shaping India’s advertising landscape

  • by Tasmayee Laha Roy
  • November 05, 2024

AdEx is expected to rebound in 2024, with a projected 12% growth to reach Rs 1.11 lakh crore, driven primarily by digital ad spending


From mega to micro: How nano creators are making it big this festive season

From mega to micro: How nano creators are making it big this...

  • by Team PITCH
  • October 10, 2024

Brands in India are shifting to nano and regional influencers for festive campaigns, focusing on personalised, authentic content, aiming for higher engagement and ROI, share...


Why is Big Tech turning to small advertisers?

Why is Big Tech turning to small advertisers?

  • by Shantanu David
  • March 12, 2024

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers


Why brands & advertisers are closely watching CTV content recognition data

Why brands & advertisers are closely watching CTV content recognition data

  • by Shantanu David
  • July 07, 2023

Content publishers study Automatic Content Recognition data for insights into what content is performing well amongst audiences, helping them to identify trends and plan ahead,...


99acres.com Unveils New TVC #NoTwistOn99acres

99acres.com Unveils New TVC #NoTwistOn99acres

  • by Team PITCH
  • February 26, 2021

With the new TVC, the brand aims to further its position as the leader in the online real estate industry with maximum verified properties on...


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    Godrej Consumer trims advertising spend by 6% YoY to Rs 341 crore in Q3 FY26.

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    ZEE5’s Anil Kotian takes on added responsibility for programmatic revenue and partnerships

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    • by Pitch Team
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    How brands wove themselves into the Tata Mumbai Marathon 2026

    • by Pitch Team
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    Publicis Groupe India launches Publicis Digital Experience to drive AI-led business growth

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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