Law & Kenneth Saatchi & Saatchi names Delna Sethna as...

Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its Chief Creative Officer....

Boost brings alive the spirit of Play the Pros as...

Olympic medalist trains and plays with young enthusiasts as a part of Boost Play the Pros initiative Boost, one....

Will Programmatic Advertising re-shape Digital Marketing in India?

What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale....

Consumer behavior studies that are changing the way we do...

Consumer behavior has come a really long way into the mainstream marketing understanding and final execution. Product development, research, market-value....

Witlinger getting BOLD

The Craft Beer launching its new design and brand mascot to represent their true personality Since its launch in 2014,....

Ogilvy Bangalore creates new film for Titan #TickTalk with Masaba...

Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga's....

Real advertising

I got into marketing because I love sports: Sanjeev Kapur

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Chocolate consumption doubles in India since 2008

A recent report by UK based global market research firm Mintel indicates that India is one of the fastest growing....

Mobile empowers people break queues & forego travelling: Shankar Mahadevan

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