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ABC to build cross-platform currency for confident brand spends: Karunesh Bajaj

ABC to build cross-platform currency for confident brand spends: Karunesh Bajaj

  • by Kanchan Srivastava
  • September 05, 2025

In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...


ITC’s Karunesh Bajaj to be ABC Chairman, BCCL’s Mohit Jain Vice Chairman

ITC’s Karunesh Bajaj to be ABC Chairman, BCCL’s Mohit Jain Vice Chairman

  • by Team PITCH
  • August 25, 2025

Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m


Why Print is now counting on RNI & ABC

Why Print is now counting on RNI & ABC

  • by Chehneet Kaur
  • May 17, 2024

In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns remain, say industry players


FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys, assert advertisers

FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys, assert advertisers

  • by Chehneet Kaur
  • January 17, 2024

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...


Disney CEO Bob Iger to step down in 2026

Disney CEO Bob Iger to step down in 2026

  • by Team PITCH
  • December 01, 2023

The top exec also said that ABC—the flagship property of Disney— is not for sale


ABC reports gross income of Rs 350 lakh in FY2022-23

ABC reports gross income of Rs 350 lakh in FY2022-23

  • by Sonam Saini
  • August 31, 2023

According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh


No IRS numbers: Print advertisers rely on other data sources, past records

No IRS numbers: Print advertisers rely on other data sources, past records

  • by Sonam Saini
  • June 27, 2023

The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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