ON PURPOSE names Zacharia James and Rishi Seth as strategic investors
The partnership is set to strengthen ON PURPOSE's standing in social change communications while broadening its corporate client reach
Pitch Feature
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ON PURPOSE Consulting has announced a strategic investment from veteran communications leaders Zacharia James and Rishi Seth, marking a key move to accelerate its growth as a purpose-driven communications agency in India. This investment reflects a shared vision to enhance leadership depth and build an operating model that is creatively strong, leadership-backed, and equipped to scale in a technology-driven, high-accountability environment.
Both Zach and Rishi bring over 30 years of management and entrepreneurial expertise to ON PURPOSE, with experience in senior roles at renowned firms including BCW Global, Six Degrees PR, Alphabet Consulting, and Text100. Most recently, they joined The PRactice as strategic investors.
Girish Balachandran, Founder of ON PURPOSE, said, "The decision of professionals of Zach and Rishi's calibre to join us is a strong endorsement of our model and vision. Their extensive experience in corporate communications, public affairs, and technology PR complements our focus on social impact. Their partnership will be invaluable in scaling our capabilities and client solutions."
Zacharia James commented, "Purpose-led communications is no longer a niche; it now sits at the heart of reputation, regulation, talent, and long-term business value. Our investment in ON PURPOSE is a bet on building a model where impact is measurable, growth is predictable, and storytelling is designed for a world shaped by AI, platforms, and increasing stakeholder accountability. Together with The PRactice, this investment creates opportunities for learning, access, and capability exchange between the two firms. It's about building something enduring beyond individuals."
Rishi Seth added, "Girish and his team have built a remarkable brand addressing social change communications, focusing on sustainability, equality, and transparency. I look forward to working with the talented ON PURPOSE team to enhance operational and service capabilities and drive growth."
The investment creates strategic access between ON PURPOSE and The PRactice, two independent firms with complementary strengths, distinct client ecosystems, and complex stakeholder engagement. The PRactice gains deeper expertise in purpose-led storytelling and development sector engagement, while ON PURPOSE receives support in strengthening leadership depth and managing large, complex stakeholders. This collaboration allows selective knowledge sharing and mutual learning without altering day-to-day operations or client service.
The partnership is expected to reinforce ON PURPOSE’s leadership in the social change communications space while expanding its reach and engagement with corporate clients.
