Jitender Dabas to take charge as BBDO Group CEO at Omnicom Advertising India
Jitender Dabas has served as CEO of Cheil X for the past 10 months
On The Move
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Jitender Dabas is set to leave Cheil X and join Omnicom Advertising India as BBDO Group CEO, sources close to the matter confirmed to Pitch.
Dabas has been serving as CEO of Cheil X for the past 10 months and has also overseen the non-Samsung business for Cheil South-West Asia since May 2025.
At Cheil, he managed Social Beat, Influencer.in, Experience Commerce, Cylnar, Cheil Live Commerce, and Cheil BE(a collective aimed at delivering next-generation mid-funnel solutions through content, influencers, live commerce, digital experiences, and performance marketing.)
Previously, Jitender was COO and CSO at McCann Worldgroup India, leading Operations and Strategy across McCann, McCann Health, and MRM/McCann. During his 14-year tenure, he drove notable achievements in strategic excellence and effectiveness.
As CSO, he played a key role in business wins including Dettol, Maggi, Paytm, Hero Scooters, Incredible India, and Air India, while also steering campaigns for Nestlé, Coca-Cola, Reckitt, MasterCard, Dabur, Britannia, ITC Foods, Flipkart, and Asian Paints.
An alumnus of IIT Delhi, he is a WPP Atticus Award winner for original thinking in marketing and advertising and has served on juries at Cannes Lions, 4As Jay Chiat Strategy Awards, WARC Awards, and Effies at national and regional levels.
