Skybags teams up with Chennai Super Kings as official luggage partner for 2026
The company introduced a licensed range of CSK-themed luggage and backpacks aimed at both the team and its fan base
Marketing Moments
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Skybags has partnered with Chennai Super Kings (CSK) as the team’s Official Luggage Partner for the 2026 season, marking the brand’s entry into sports collaborations. Alongside the announcement, the company introduced a licensed range of CSK-themed luggage and backpacks aimed at both the team and its fan base.
The move brings Skybags, known for its youth-focused luggage and backpack offerings, into cricket — a sport that commands widespread attention across India. The partnership will see a co-branded product line designed around CSK’s visual identity, while focusing on functionality for frequent travellers and young consumers.
The CSK collection will include luggage starting at a consumer price of INR 4590 and backpacks starting at INR 1999. These products will be available across more than 500 retail outlets in India, major e-commerce platforms, and through the CSK website and app. The merchandise will remain on sale even after the 2026 cricket season concludes.
Skybags, part of VIP Industries Limited, will also be integrated into CSK’s fan engagement activities during the season, extending the collaboration beyond just retail products.
Commenting on the partnership, Mr. Atul Jain, Managing Director and CEO, VIP Industries Limited, said, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the cricket league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about. CSK represents consistency, excellence, and talent nurturing values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags.”
From the franchise side, Mr. KS Viswanathan, Managing Director, Chennai Super Kings (CSK), added, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. We can now offer our fans an additional way to celebrate their passion for CSK. We are sure that this partnership will add to our fan experience and create even stronger connections with our supporters.”
The association comes at a time when corporate participation in Indian sports continues to grow, supported by expanding infrastructure, global events, and emerging talent. For Skybags, the CSK tie-up is positioned as a starting point for deeper involvement in the sports space.
With a wide product portfolio spanning backpacks, luggage, and travel accessories, Skybags has built its presence around design-led, value-focused travel gear tailored to Indian consumers. The CSK partnership adds a licensed, sports-led dimension to that strategy.
