Misbaah Mansuri STORY
Misbaah Mansuri

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Marketing Moments
In high spirits: Does the latest star-studded ad work for...

The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits....

By Misbaah Mansuri

Marketing Moments
Our marketing spends is up 2000%+ compared to IPL 2019:...

Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up....

By Misbaah Mansuri

Marketing Moments
How Covid has forced the ad world to rewrite rules...

Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related....

By Misbaah Mansuri

Marketing Moments
Retail will be back on growth path in post-COVID world:...

Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....

By Misbaah Mansuri

Marketing Moments
Why brands now need to be part of the conversations...

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....

By Misbaah Mansuri

Marketing Moments
Kent ad fiasco: A cautionary tale for advertisers in COVID...

Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....

By Misbaah Mansuri

Marketing Moments
Publicis Worldwide shuts down one of its Bengaluru divisions

According to the agency, the division has been discontinued because clients were getting most of their work done out of....

By Misbaah Mansuri