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Will the merged Leo become bigger than Publicis WW and Leo Burnett, will consolidation help Publicis Groupe outpace competition?

Is the industry divided about the Publicis WW and Leo Burnett merger in the Indian context, as it were for WT & VML or Taproot...

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.

The campaign has been conceptualised by 22feet Tribal WW

Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online The implementation of the lockdown on March...

A handy guide