Tags STORY
Opinion
‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for Marketing in 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader....

By Abbey Thomas

Marketing Moments
Skoda Auto Volkswagen India ad expenses down by 31%

Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

By Team PITCH

Marketing Moments
Vishal Bhat elevated as Head of After-Sales Services, Volkswagen India

Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent,....

By Team PITCH

Marketing Moments
Skoda Auto Volkswagen India spent Rs 445.2 crore on advertising...

Net profit for the financial year ended 31st March 2020 stood at Rs 261.3 crore Skoda Auto Volkswagen India, the....

By Team PITCH

Marketing Moments
OOH & Print still on auto sector’s festive itinerary

Covid has, however, impacted the share of OOH and Print in the sector’s media plans With the auto sector embracing....

By Naziya Alvi Rahman