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Opinion
2024 uncovered: Navigating the new wave of consumer-centric marketing trends

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search....

By Chaitanya Ramalingegowda

Marketing Moments
ACKO Ropes in R Madhavan as the “Voice of the...

The insurer has curated a series of videos to simplify Insurance specific jargons to common people

By Team PITCH

Marketing Moments
Voice, Video & Vernacular: How Generative AI is impacting India’s...

Generative AI is being harnessed by brands across various industries across the globe, and in India, to enhance customer experiences,....

By Shantanu David

Marketing Moments
Mic test: Twitter brings voice messages in DMs to India

India is among the first three countries to receive the voice messages in direct messages (DMs) experiment, alongside Brazil and....

By Team PITCH

Marketing Moments
Indulgence meets technology with Cadbury 5Star’s latest campaign ‘5Star Do...

All you have to do is say “Ok Google, eat a 5Star” to activate the ‘do nothing mode’ and meet....

By Team PITCH

Marketing Moments
5G & its infinite possibilities

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India;....

By Niraj Ruparel

Marketing Moments
Voice Search to be huge in next 3 years, say...

Industry experts Anubhav Sonthalia, Gaurav Shitak and Sandesh Gupta shared their insights on the potential of search engine advertising, and....

By Team PITCH

Marketing Moments
Is Voice Cloning the call of the hour?

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India shares how voice....

By Niraj Ruparel